Plain-English money math for online sellers

Know your numbers.
Keep more of them.

Most sellers can tell you their revenue. Almost none can tell you what they actually keep. We fix that — with a free profit calculator, AI advisors, and plain-English books that teach the business math without the jargon.

● PROFIT CALCULATOR
Sale price$24.00
Costs + fees−$15.60
Ad spend−$3.10
YOU ACTUALLY KEEP
$5.30 · 22%
The free hook

The calculator that does the math the books teach.

  • See your true margin, not just markup
  • Every fee, return, and ad dollar accounted for
  • Plain-English health check on every product
  • Free forever — no signup to try it
Try the calculator →
  • 💡 Break-even ROAS = 1 ÷ margin. The one number that tells you if your ads make money.
  • 📉 Markup ≠ margin. A 50% markup is only a 33% margin — the gap that quietly sinks sellers.
  • 🧮 The math is deterministic. The AI only explains it — it never guesses your numbers.
The System

A whole toolkit for knowing your numbers.

🧮
FREE TOOL

Profit Calculator

The free hook. Enter a product, see what you truly keep.

Open it →
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AI ADVISORS

The Advisor Suite

AI advisors for ads, catalog, KDP, Etsy, budgeting and more.

Explore the advisors →
📈
AI ADVISOR

Meta Ad Advisor

Connects your ad data and tells you if each dollar comes back.

See the demo →
🛍️
AI ADVISOR

Etsy Advisor

The real Etsy cut after every fee — and how to price for it.

See the demo →
📚
AI ADVISOR

KDP Royalty Advisor

Your true royalty after print costs, before you publish.

See the demo →
💰
AI ADVISOR

Budget Advisor

Plan the money you keep — buffer, debt, and growth.

See the demo →
The Library

Eight short, witty books that teach the math without the jargon.

From Personal Budget Basics to pricing, cash flow, and reading your numbers — each book is a quick, friendly read that turns a scary spreadsheet into something you actually understand. The calculator does the math; the books teach you why it matters.

Start with the free calculator →
Free cheat sheet

Markup vs. Margin — the 1-page cheat sheet.

The single mix-up that quietly sinks online sellers, on one clean page. Grab it free and get plain-English money tips (no jargon, no spam).

No spam. Unsubscribe anytime. Confirm your email and the cheat sheet downloads instantly.